The Waterfront Hotel Ltd.
Cookie Policy
We, The Waterfront Hotel Ltd. (hereafter referred to as the “Company”, “we”, “us”) use cookies, (“Cookies”) on our website https://waterfronthotelmalta.com/ (hereafter referred to as the “Website” or the “Site”).
In addition to our Website Privacy Notice in which you will find general information about data protection on our Website (including our contact details and information about your rights), we provide you with this Cookie Policy (hereafter referred to as the “Policy”) containing further information on the processing of personal data through cookies and the corresponding processes on our Website.
Our Policy explains what cookies are, how we use cookies, how third parties may use cookies on the Website, your choices regarding cookies and further information. This Policy is provided only for the aforementioned Website with the exclusion of other websites that may be accessed by the user via links.
What are cookies?
A cookie is a small text file (typically numbers and letters) that is downloaded onto ‘terminal equipment’ (e.g. your computer or smartphone) when the user accesses a Website using that device. Cookies are then sent back to the originating Website on each subsequent visit – and they are useful because they allow a Website to recognise a user’s device and store some information about your preferences or past actions.
Neither cookies nor flash cookies we use can be used to access or use other information on your computer, other than information related to your usage of the Website. Cookies help us to monitor the traffic to the Website, improve our services and make it easier and/or more relevant for your use. Based on your active and clearly given consent we may use flash cookies and third-party cookies to help us show you more relevant and desirable information.
Cookies are separated in the following categories:
- First-party cookies – as the name implies, first-party cookies are put on your device directly by the website you are visiting i.e. the URL displayed in the browser’s address bar.
- Third-party cookies – these are the cookies that are placed on your device, not by the website you are visiting, but by a third party. This usually occurs when the website incorporates elements from other websites, such as images, social media plugins or advertising. When the browser or other software fetches these elements from the other websites, they can set cookies as well.
Some cookies are needed for the sole purpose of carrying out the transmission of a communication over an electronic communications network – others may be necessary for the provision of a service over the internet, in which case they have to be used. These are termed as ‘strictly necessary’.
Other cookies may be desirable to improve your experience, such as statistic and marketing cookies, in which case we will ask you for your consent to use them.
How we use cookies
We use cookies to improve your user experience, enable certain functions of the Website, such as, navigation and access to secure areas of the Website, aggregate statistics about the number of visitors to the Website and obtain data about how the Website is being used. This data enables us to develop and optimise the Website.
Cookies may either be deleted automatically when the user closes their web browser (so-called “session cookies”) or stored on the user’s computer to facilitate future visits to the Website (so-called “permanent cookies”). Permanent cookies will also be automatically deleted after a specified period of time as provided below. Flash cookies are a type of permanent cookie.
What cookies do we use?
We use the following types of cookies that are placed on the Website: Strictly Necessary Cookies, Statistics Cookies and Marketing Cookies. To better understand their provider, their purpose and how long data collected by cookies are kept, please see our cookie banner by clicking on the black icon located at the bottom left corner of the Website. The below provides further information regarding the cookies used on our website (please note that the names of the cookies may change over time):
- Strictly Necessary Cookies
These Cookies are essential to enable you to navigate and use the features of the Website. Without these Cookies, you may not be able to take full advantage of our services or features such as holding your booking in the shopping cart while booking online or to detect whether the visitor has provided consent to certain cookie categories. The Website will not perform as smoothly for you as we would like. These cookies do not store any personally identifiable information. By law we do not need to obtain your consent in order to use these cookies.
- Statistics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular, see how visitors move around the site, and whether they clicked on a link. Furthermore, these cookies track the visitor across devices and marketing channels. This lets us know where we are doing well, and where we can improve, as well as making sure the pages load quickly and display properly. Information collected includes, for example, the Internet browsers and operating systems used, the domain name of the Website previously visited, the number of visits, average duration of visit, and pages viewed. All information these cookies collect is aggregated and therefore anonymous. If you do not consent to these cookies we will not know when you have visited our Website and will not be able to monitor its performance and enhance your experience.
- Marketing Cookies
Marketing cookies are used to track visitors across Websites. The intention is to deliver advertisements that we believe are relevant to you and your interests. For example, we may use Marketing Cookies to customise the advertising content, to conduct interest-based advertising, to limit the number of times you see the same advertisement and to conduct market research.
Links to other Websites
When using our Website, you may be directed to other websites for activities such as to view content hosted on those sites such as an embedded video or news article etc. These Websites may use their own cookies. We do not have control over the placement of cookies by other Websites you visit, even if you are directed to them from our Website. You can find more information in the website privacy notice and the cookie policy of the operators of the offering.
What are your choices regarding cookies?
When you visit the Website, you will be requested to accept, reject or manage your cookie settings. We can store cookies on the user’s device if they are strictly necessary for the operation of this Site, however, for all other types of cookies, we need to obtain the consent of the user.
Please note that you may change your mind at any time and may delete cookies or refuse to accept them. If you delete or refuse cookies you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
How can I change cookie preferences?
Apart from setting cookie preferences from the Cookie Banner on our Website, you can control and/or delete cookies as you wish from your browser settings.
For details on how to control and/or delete cookies using your browser settings, please see:
Delete Cookies in Microsoft Internet Explorer
Delete Cookies in Mozilla Firefox Browser
Delete Cookies in Google Chrome Browser
To change your cookie preferences through our Cookie Banner, please click on the black icon located at the bottom left corner of the Website.
You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
Changes to this Policy
We may update this Policy from time to time. If we make significant changes to this Policy, we will let you know accordingly. However, it is advisable to regularly check this Policy to ensure you are aware of the most updated version.
Last updated: 26/07/2023
